PROOF Art Platform
A scalable ecosystem of web3 profiles, NFT art exhibitions, blockchain minting experiences, and interactive/generative code.
PROOF’s Art Platform was the foundation of the business and allowed us to connect PROOF media, artists, collectors, and works into a cohesive community on proof.xyz
Collector feedback was easy to come by given the web3 culture and PROOF’s Discord community, but we wanted to understand the needs of artists to serve them better. We conducted artist interviews with variety of creators from generative code to contemporary art.
One of the quotes that stood out the most was from generative artist, r4v3n. He said “How can we enjoy NFTs on a regular basis rather than things just sitting in a wallet over time?” We needed to make art more accessible, artists more discoverable, and encourage the community take time to celebrate and learn about their favorite works.
Based on our research, we crafted comprehensive Artist Profiles that showcased PROOF media coverage, a timeline of artworks, bio, and a central place for all web3 links (marketplaces and profiles). This helped us refresh our Collector Profiles for richer exploration of their collection.
Throughout the process, I would support our team by documenting components in the Moonlight Design System. Moonlight DS was one of my first projects with the engineering team and I continued to maintain and evolve the system with other designers.
PROOF’s primary source of revenue involved immersive artist exhibitions. It took a bit of time, but I worked with engineering to craft reusable, scalable templates for the various types of exhibitions we host (solo, collaborations, group shows, etc.). This greatly improved our teams ability to deliver regular events + experiences to the community.
We were also able to document the various minting flows, so we can quickly attach a mechanic to a given exhibition. Some examples are pass mints, burn mechanics, conditional mints, pre-mints, and token customization.
PROOF’s Artist Home + Browse experiences were next on the list, so all artists and collectors can easily find and discover new art in the space. This was home to PROOF media, featured exhibitions, IRL events, and NFT search tools.
Here are some of the artists and exhibitions featured on the PROOF Art Platform. The product helped generate over $100m in revenue and usher in new artists and collectors into the web3 ecosystem.
